PLAY.ON Asia is an annual integrated Premier Lifestyle Event for the Digital Generation to be held from the 3rd to 5th of November 2017 (Fri – Sun), in Kuala Lumpur, Malaysia.

This inaugural event aims to be the first and largest integrated Gaming Convention in the Asia Pacific region, targeting over 30,000 attendees; featuring a fusion platform for Gaming & Pop Culture and will include, but not be limited to, console, PC, mobile and VR gaming, toys, comics and cosplay, table top and board games as well as an Education & Innovation segment.

The event will include special experience zones, awards, competitions and multiple hands-on areas, up to 72 hrs of workshops, stage activities and an extensive exhibition floor for content engagement.

The program will also include industry speakers and special guests from the various gaming genres, along with a chance for exhibitors to feature the latest in gaming content, hardware and gadgets which allows both established and indie publishers to showcase their newest and upcoming games.

There will be a special added strong focus on education and learning that explores various technologies in gaming applications on learning and future innovations to gain traction from the younger generation and youth market segment.

Running alongside will be various Community Pavilions, Start Up Pods, stage panel discussion, meet and greet activities, and merchandising that will combine to create a truly enjoyable and holistic experience for both passionate and casual fans of gaming and pop culture alike!